Brand Strategy
Brand Identity
Brand Messaging
Art Direction
④ 2977—097Seven multicultural, multigenerational families came together to fight for the homes they had lived in for more than 30 years after repeated "cash for keys" offers from their landlord. From that effort, the Mohawk Street Tenants Association was born.
We had the honor of partnering with this remarkable group of Angelenos to create a bilingual logomark that reflects their shared history, resilience, and sense of home.