Marissa Roy


Brand Strategy
Brand Identity
Brand Messaging
Art Direction



④ 2977—097Led the visual identity refresh for Marissa Roy’s Los Angeles City Attorney campaign, developing a cohesive brand system across logo, typography, color, photography, and digital communications.

Retained the column from the existing logo and made it into a standalone icon that could easily be used across platforms.

Designed a flexible suite of social templates for campaign storytelling, including policy messaging, press coverage, statements, events, endorsements, and voter engagement.





















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